With nearly 30 years’ experience, Lorna has a wealth of knowledge which she shares with large and small clients alike. Her advice is clear and concise, and she keeps an eye on the commercial realities of her clients’ situations.
Lorna will advise on strategies for clearance searching and how best to protect marks, together with the filing and prosecution of applications, and all contentious matters. She particularly enjoys helping her clients to manage their trade mark portfolios, and to ensure that they are always one step ahead of their competitors.
Lorna works for large and small clients alike, and her work has included helping a client establish and maintain a successful licensing business, protecting a major redesign of a household name, and preventing the unauthorised use of a famous UK brand in other countries. Her approach is always to try to settle disputes where it is possible to do so, and she is actively involved in settlement negotiations on behalf of her clients, often chairing meetings between commercial representatives of the parties involved. Where it is not possible to settle disputes, Lorna works tirelessly for her clients’ interests, seeing off fraudulent applications made by third parties to register established and legitimate brands.